The Best Low-Cost Marketing Tool on the Planet

By Allen Taylor

If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter at no cost and send it out once a week with minimal commitment. Nothing but your time. In most cases, you can have a newsletter that sells your business effectively in less than one hour a week. The benefits are enormous:

� Low-cost, high-value
� Customers benefit from your knowledge
� A free newsletter sent once a week is great marketing
� Delivered electronically so no stamps to lick
� It shows your customers that you really care about their needs

Let's face it. The 21st century is here to stay � at least for another 94 years. If you haven't caught the digital wave yet, then you are about 10 years behind the curve. Where will you be 10 years from now?

No matter what business you are in, you � and your highly valued clients � can benefit from a newsletter. While print copy can get costly, an electronic newsletter is a no-cost way to keep your name on everyone's lips. Whether you are a published author, a financial services consultant, a non-profit agency executive, an insurance agent, a mechanic or a member of a million other occupations out there struggling to maintain contact with an ever shifting customer base, you need all the low-cost advertising you can get.

You can write and design a newsletter in any word processing program on the market. You don't need to know any html or computer code and you can have it written, designed and mailed in a couple of hours. It doesn't need to be elaborate. Some electronic newsletters are just a couple of paragraphs and a link. Anyone can do it.

If you're not sending out a free newsletter then you are missing out on a great opportunity. I highly recommend this low-cost, high-value commitment to meeting the needs of your clients. And if you're looking to expand your business it's a tool you can't do without. Why wait for the next century to begin before you get with the times? Today is the day to communicate for tomorrow's customers.

Allen Taylor is an award-winning journalist, freelance writer and copywriter. He specializes in world-class marketing for small businesses. For more information about how to make your business shine visit http://www.taylor-and-associates.com Be sure to check out Allen's ghostwriting services and sign up for the free e-mail newsletter.