Email Optin Lists- So Do Your Customers Buy On Their First Visit?

By Faith Smart

Once you have had your web site designed and gone to the trouble of painstakingly search engine optimizing it, visitors, hopefully, will finally arrive at your web site. They will surf around a little and decide that they want to buy and head straight to your �buy� page right? Or maybe not.

What happens if your customers do not buy from you on their first visit to your site. What if they don�t spend some time looking around your site and what if they don�t book mark it to revisit at a later date? You generally have about 5 seconds to capture their interest or you loose your visitor to your competitor.

Well perhaps you could improve on your site design or navigation channels, but if you had on your front page an item that captured their interest enough for them to want to give you their name and email address. Perhaps it�s a free newsletter offering valuable tips, now you have a connection to a possible customer who may not be ready to buy from you right this minute but does have an interest in your sites good and services. By automatically keeping contact with this possible customer, there is a significantly increased chance that they will convert at a later stage.

Now with your very own opt in email list you have a cost-effective and profitable way to promote your online business to visitors who have already expressed an interest in your website and its services.

It takes an average of seven email contacts before the average person will purchase your product.

With each new visitor to your site that signs up for more information about your products or newsletters, you can now �welcome� them to your subscriber list, deliver a product or answer questions automatically.

Studies have shown that people respond better to emails that actually address them via their first name. Capture your subscribers first name, last name, age, salary or any other criteria when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.

Use newsletters, special offers, site updates, follow-up emails, member notices, customer service announcements, affiliate emails and invitations to keep in touch with your customers.

Selling a product or service from your website? Sends a series of follow-up auto responders to your potential customers after they signup for your newsletter. You could send them a free white paper, more information on your products, or even a "subscriber-only" discount.

Building a relationship and establish trust with your visitors is important for the buying process. With your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.

Create hundreds or even thousands of mailing lists and either import your existing subscribers or automatically create a subscription form for your web site.

Include powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.

Automatically track and report how many subscribers open your emails, which links they click on, etc. Then, from the control panel you have complete access to this tracking data in easy-to-view reports.

Built-in targeting to send emails only to subscribers who match certain criteria -- for example, only send an email to females over the age of 30 from London.

Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again.

By Faith Smart of Bizzlebox Media. Faith�s unique approach to Web Design with Search Engine Optimization and Profits in mind.