Email Fundraising Serves Four Strategic Functions in Direct Mail Program

By Alan Sharpe

Email is cheaper than direct mail but that�s not why you should embrace it.

Your non-profit organization should be communicating with donors and members by email for four strategic reasons.

1. Involve

Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you�ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

By using �Forward-this-to-a-Friend� buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

2. Advocate

Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor�s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

Because email is immediate and because it encourages interaction, it�s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The more sophisticated email systems on the market let you customize each email message so that it contains the name and contact details for each member�s local, provincial/state and federal elected officials. The easier you make it for your members to act as advocates, the higher your response rates will be to petitions and other �take action� messages you mail to further your cause.

3. Fundraise

The key to raising money online is not your website but your email. Email is how you build relationships with your members and donors. Email is how you invite them (and inspire them) to donate. Your website is simply where your donor makes the donation. Some donors, of course, will chance upon your website and give a gift while they are there, but these kinds of donors are in the minority.

One exception is emergency appeals, where organizations like The Red Cross, Doctors Without Borders and Habitat for Humanity raise a great deal of money online from strangers. But the secret to securing second and subsequent gifts from online donors is your emails, not your website. Your website informs and educates, certainly, but your emails are the vehicle that must transport your donors there.

4. Inform

A leading cause of donor attrition is lack of communication by the non-profit. Donors who send gifts but do not hear from their charity often enough soon take their gifts elsewhere. Just as important as frequent communication is relevant communication. And that�s where email newsletters are so attractive. Because a good email system integrates with your donor database, you can customize email newsletters for the unique interests and preferences of each of your constituents.

Kathy, for example, wants to receive alerts about AIDS orphans but not refugees. Bill wants to receive bulletins about Sudan but not Senegal. Samantha welcomes updates on her sponsored child but has no interest in attending special events. Email lets you satisfy everyone by sending personalized messages to your donors and members, messages that speak directly to their known interests.

Email fundraising has its challenges, of course. Spam filters, for one thing. And crowded inboxes. But as a tool for involving donors, mobilizing members, raising emergency funds and delivering late-breaking news, email stands alone.

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About the author
Alan Sharpe is a professional fundraising letter writer, instructor and mentor who helps non-profit organizations raise funds, build relationships and retain loyal donors using creative fundraising letters. Learn more about his services, view free sample fundraising letters, and sign up for free weekly tips like this at http://www.RaiserSharpe.com

Internet Newsletter - Use of Graphics

By Balwant Gohil

Internet newsletters are designed to catch the reader's attention and direct them towards your website. One of the biggest dangers of today's online newsletters isn't the lack of good content - it's the way it's content is presented, often in the most boring and unattractive graphical layout. Graphics and photos will make any boring looking text much more attractive. On the other hand, the more graphics you have the longer it will take for the newsletter to load on the subscriber's computer. Valuable subscribers will be lost if your newsletter takes long to load. Remember that your readers want quick and accurate information, and while it's your task to present that in a visually attractive way, it's also your responsibility not to keep them waiting excessively.

Using Graphic Elements in Your Newsletter

One common and effective way of presenting an Internet newsletter is by creating a design that resembles your website's visual aspect. In other words, you can use the same kinds of graphics, separators, column borders, buttons or even headers to make your newsletter look and feel like your website. Of course, all these graphical elements take their share of download time, and things get worse when you add large photos to the newsletter. If you want to approach your newsletter layout like this, try to minimize the number of graphical elements borrowed from your website. Reduce the fancy banner to a thin graphic that houses the name of the newsletter and get rid of some of the column borders and page separators. You can also drop the menu graphics and simply choose a similar background color and text links instead of buttons.

Using Photographs in your Online Newsletter

A newsletter that has no photographs is dull and has less chances of impressing your subscribers. But as we have shown before, photos lead to longer download times. However, you can always process the photos to make them express the same thing but eat up a lot less space. Here are a few tips on hot to do that:

* Try to make the photos smaller - they don't have to stretch on the entire page. In most cases, a 200 by 200 pixel wide photo will have the ability to tell a story without excessive download time

* Use a photo editing software to reduce the quality of the graphics. In many cases, the visual aspect of the photo is almost identical between a high resolution and a lower resolution and smaller image

* If you are using photos taken with your own camera, or scanned from publications, be aware that most are at 300 dpi (dots per inch). Web graphics should be saved to be around 72 dpi - try this with a photo and see the huge difference in size between the two, while the quality stays the same

Using Text Elements to Make your Newsletter More Dynamic

You can also use different text elements to bring some color in your newsletter. You can use larger drop caps, or assign them a different color, for a nice professional look. Bold or italic text can also be used to bring variation in the newsletter design. While playing with font size and color is fine, make sure not to use fonts that browsers won't be able to read.

The newsletter graphics and the visual aspect of your publication play a vital part in the success of your promotion campaign. A newsletter with excellent content and a graphic layout to support it will become a very effective traffic building tool.

Check Out The Internet Newsletter Package...

At StartingAnInternetNewsletter.com

Copyright 2006 � Balwant Gohil. You are free to reproduce this article as long as no changes are made, the author's name is retained and the link to our site URL remains active.

Seo Content Wanting To Be King

By Alan Bagley

My findings after spending many hours on the PC looking at all the options is still the same as it was 6 months ago, CONTENT is KING, simple.

## On the Internet content is king and always will be.

This is because the Internet is still known as the information superhighway and always will be.

People use it for information of some sort, and you know when the internet or parts of the superhighway are getting �main stream� when you hear terms like �Just Google it� in chat shows and prime time sit coms!

## Broken down in to smaller pieces, all information on a website is its content.

Generally the more useful and interesting content a website has the more successful it will be, so having a core subject and many sub categories, more and more people will want to visit it again and again. This is especially true if a website is constantly adding more and more content on a regular basis be it articles, tutorials, news and opinions.

## Where do you go to buy online?

There are millions and millions of products available to buy on the web, just look at the growth of e-Bay and to some extent you-tube.

Viral marketing is massive and used correctly you start to see the real benefit of good quality new content, added / updated every day. If you have a membership site this is done by the good people that use your website.

## Do you just surf?

Chances are that the odd surfer goes online to specifically look for a product, which you sell, say �blue widgets�, so if you gear your site to simply sell �blue widgets�, and nothing else you won't be very successful, and that�s hard but simple fact.

This is because nobody will even visit your site unless they're looking specifically for your blue widget and they just so happen to find it via a search engine and that can really be hit and miss.

## Right, you now know that content is king but do you know what good content is?

Again, simple, that way to create good content for your website is to be sure that your content will have specific appeal to your target audience; do you know who your target audience is?

There are so many people out there that put as website together and have not even given consideration as to what their audience wants, or even who their target audience is.

## Original content, the King of Kings

If someone asked me what I considered good content I'd say that it has different and unique and not the same as the content on the other website I just came from.

## Good content will show your own personality and flavour in it.

It will be informative and interesting and you must put some effort in to all this writing.

You may as well do a good job other wise what's the point of putting it online in the first place?

Use regular English as far as possible and your content should be easy to understand, be carful to not to use to much topic specific words that, you understand as you have been making blue widgets for the past 20 years, you could cause trouble for some visitors. Always explain topic specific words to the reader.

## Write news and articles

The best way to create content is to simply write news and articles about the industry your product is in. This ensures that visitors who read your content are also the visitors that are likely to be interested in buying your product, or using your service.

If you feel you're great at creating products but don't feel the same way about your writing skills and think you can't write your own content there is a web site that can stop all your Stressful Days and Nights Spent Writing Content at a Speed That Just Never Seems Fast enough...

## Writing can be the most grueling task online.

I've written many articles, books, and publications so I can very much empathize with you.

You try everything you can to aide your writing to hopefully make it easier...

1) Searching for ideas on Google

2) Creating content outlines

3) Writing interview questions

If you where to hire someone form 'eLance' or any of the other outsourcing websites online you'd get a quote of $20-$75 per article depending on what you wanted them to write.

** Remember before you publish new content always always check spelling and grammar

** Remember people don't generally buy from companies they think are unprofessional.

Always try to update your content as much as possible as more people will become regular visitors and will be exposed to the products and services you offer.

I have been working within the computer industry for over 10 years using both open source and Microsoft products.

I firmlly believe that content for your web site is essential, check out http://www.articlesformywebsite.com for more info.

Ro get this report as a PFD please go here: http://www.articlesformywebsite.com/content%20is%20still%20king.pdf

9 Top Ways To Get Ideas For Your Next High Quality Article

By Steve Dimeck

Thanks to recent information that leaked by Google within their US Patent Application 20050071741, we now know that quality content and incoming links are essential to the survival of your website within the search engines.

Bottom line, you need to start to develop quality content. But, not to only display it on your website, rather than have other webmasters display it on their websites with your URL included in a resource box attached to the article. That will bring you the incoming links for free.

You can always display other people's articles (content) on your website. That will add to the quality content on your site. But, that will not bring you the incoming links needed for high search engine positioning � and free traffic.

Therefore, you need to start creating and submitting quality articles that will be widely accepted by other webmasters around the globe.

In fact, Google is practically telling you to do so! That means there's no way out if you want to stay atop of the Internet marketing game.

Search Engines are constantly on the "look out" for freshly written content that has been submitted online.

So, how do you come up with ideas for your next highly read article that will get the attention of many, many webmasters who will want to publish it in their ezines, newsletters, blogs, websites, and so on?

Here are 9 ways to get ideas for your next high quality article.

1. Follow the trend. Subscribe to other newsletters that are related to your niche and see what they're writing about at this very moment. If several newsletters are writing on a same topic, it means that it's a topic in demand at this time. Your best bet would be to do your research on that same topic, and write an article about it.

2. Participate in online forums related to your niche. Take a look at what people are talking about. Look at the questions they are asking. Then look at the number of participants on a specific question or topic. The topics that are bringing the greatest number of visitors would make for an excellent article.

3. Visit blogs related to your niche. Read what the blog owners are posting. Are there several posts form several blog owners on a similar or even the same topic? Then look at what kind of comments the readers are leaving. Are there any questions? Blogs are the hot Internet marketing medium right now and you can literally find them everywhere on any topic. This is an excellent source for your next article idea.

4. Every now and then a webmaster would send an e-mail to his or her list (which I subscribe to), and announce that quite a few of his or her subscribers e-mailed them with the same or similar question. The webmaster will then answer that question to the entire list in case more subscribers were wondering about the same thing. There's your idea of what people are looking for at that very moment.

5. Keep your eyes and ears open at all times. Take a look at what information is being broadcasted on TV, radio, newspapers, and online. That information is usually a hot topic at that time.

6. Go to amazon.com or any other bookstore, whether online or offline and check what are the top sellers. Also, look at the magazines related to your niche. See what's being published. This can be a good way to come up with an article that catches the attention of what people are reading.

7. Be seasonal and be responsive to the most current hot events. Write about what is going on that time of the year. Holidays, festivals, sports, graduations, etc. Also, write about the most current hot event happening right now. All this makes for an article that people will want to read during that season and while the current hot event is taking place.

8. The absolute best idea. Survey your current customers, subscribers or even your website visitors. Ask them what kind of article they would like to see in your next newsletter or published on your website. Also keep track of what your customers and prospects are asking you. They're literally giving you the ideas for a good article.

9. Start a swipe file on what others are writing about. (Swipe file is a collection of other people's work). Collect other people's articles that catch your attention and refer to them when you're out of ideas. If the article is of interest to you it will probably be of interest to others. Never plagiarize the work of others though, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and you're not sure what you want to write about.

The internet marketer who can write high quality and interesting articles has a huge leg up on their competition. If you can master this strategy there is no limit to how much money you can make online.

Steve Dimeck. Author and Publisher. For more quality articles such as the one you've just read, visit http://www.ogdteam.com - Internet Marketing information and resources.

Extra, Extra, Read All About It! Newsletters Help Small Businesses Grow!

By Nola Redd

Small businesses may discount the idea of a newsletter as too expensive or too time intensive. However, a newsletter can help strengthen existing relationships with your customers, and even bring in new clients! How can a newsletter help your business to expand? Here are five ways, in order from least to most important.

5. A newsletter can keep your customers aware of industry changes in a way that is helpful to you. For instance, a properly worded story can detail how legislation complicates business for the smaller telecommunication companies and favors the larger, while detailing your plan to fight back. They can tell how national disasters, such as Hurricane Katrina, impact a local business or an overall industry (think of the effect on insurance companies and agents, among others). This can help your customers view your company within the big picture.

4. More important than focusing on you, however, the customer wants you to focus on them. Articles about how they are impacted and what changes they need to make will appeal more to our egocentric consumers. Stories based around them will keep them riveted. Highlights of local businesses or specific people within your company will humanize your business and earn their gratitude.

3. You can also use a newsletter format to help you with your follow-up. Ideally, each customer should receive a letter, note, or phone call after each transaction. You can gain further feedback by including surveys or requesting call-ins on customer service issues with your company. You can offer a small gift or discount if they tell you the first three things that come to mind when they think of your company. You can solicit advice on how to improve. All of these will let your customers know that their opinion really does matter.

2. A newsletter helps you maintain constant contact with your clients. Constant contact builds relationships, and relationships build sales. By keeping in touch with them, by putting out the extra effort, your clients know that you are monitoring their needs, albeit on a less personal scale. Every little bit helps.

1. A newsletter can double as free advertising. Let me say that again: FREE ADVERTISING. All by itself, of course, a newsletter is an ad for your company, though granted, not free. However, as the deciding vote, you can put in a tasteful ad (not a two page spread in a four page newsletter) that will stand out because it will be the ONLY ONE. Talk about gaining attention! You can use the space to insert a coupon or discount pass to the reader, a note about a special customer-only sale (imagine if a store had invited you to their Black Friday sale on the Wednesday before Thanksgiving; only a select group could shop those major discounts), or some other form of advertising that will entice them to return to your for their business. Perhaps you could include a limited time referral bonus slip - bring a friend and each of you make a purchase, and receive a small gift/discount/etc. These ads can also be test runs that you can tweak before running them in the more expensive paper s; they give you the opportunity to test effectiveness.

A newsletter will help maintain and even improve your customer relationships. These relationships are vital to the success of your business. Anything that you can do to set you apart from your competitors and keep you fresh in their mind will give you an advantage - and a smart business owner will take every advantage possible.

Nola Redd posts fiction and nonfiction at http://Writing.Com/authors/scottiegaz. She is a freelance writer who would love to help you with your company newsletter. This article has been submitted in affiliation with http://www.Facsimile.Com/ which is a site for Fax Machines.

Email Optin Lists- So Do Your Customers Buy On Their First Visit?

By Faith Smart

Once you have had your web site designed and gone to the trouble of painstakingly search engine optimizing it, visitors, hopefully, will finally arrive at your web site. They will surf around a little and decide that they want to buy and head straight to your �buy� page right? Or maybe not.

What happens if your customers do not buy from you on their first visit to your site. What if they don�t spend some time looking around your site and what if they don�t book mark it to revisit at a later date? You generally have about 5 seconds to capture their interest or you loose your visitor to your competitor.

Well perhaps you could improve on your site design or navigation channels, but if you had on your front page an item that captured their interest enough for them to want to give you their name and email address. Perhaps it�s a free newsletter offering valuable tips, now you have a connection to a possible customer who may not be ready to buy from you right this minute but does have an interest in your sites good and services. By automatically keeping contact with this possible customer, there is a significantly increased chance that they will convert at a later stage.

Now with your very own opt in email list you have a cost-effective and profitable way to promote your online business to visitors who have already expressed an interest in your website and its services.

It takes an average of seven email contacts before the average person will purchase your product.

With each new visitor to your site that signs up for more information about your products or newsletters, you can now �welcome� them to your subscriber list, deliver a product or answer questions automatically.

Studies have shown that people respond better to emails that actually address them via their first name. Capture your subscribers first name, last name, age, salary or any other criteria when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.

Use newsletters, special offers, site updates, follow-up emails, member notices, customer service announcements, affiliate emails and invitations to keep in touch with your customers.

Selling a product or service from your website? Sends a series of follow-up auto responders to your potential customers after they signup for your newsletter. You could send them a free white paper, more information on your products, or even a "subscriber-only" discount.

Building a relationship and establish trust with your visitors is important for the buying process. With your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.

Create hundreds or even thousands of mailing lists and either import your existing subscribers or automatically create a subscription form for your web site.

Include powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.

Automatically track and report how many subscribers open your emails, which links they click on, etc. Then, from the control panel you have complete access to this tracking data in easy-to-view reports.

Built-in targeting to send emails only to subscribers who match certain criteria -- for example, only send an email to females over the age of 30 from London.

Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again.

By Faith Smart of Bizzlebox Media. Faith�s unique approach to Web Design with Search Engine Optimization and Profits in mind.

How To Create and Send HTML Newsletters

By John Jantsch

Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept. So, I decided to dedicate an entire issue to the creation of an HTML (web page looking) ezine. This won�t serve as the only technical guide you will ever need to read to create stunning HTML newsletters but, I hope it will serve as a mid-level introduction to the ins and outs of this powerful tool.

It is my hope that past issues extolling the virtues of an online newsletter or ezine as one of the crucial marketing tools has already convinced you to pursue this vehicle � today�s lesson, then, will show you how to get the most from your ezine.

What is an HTML Newsletter?

An HTML Newsletter is a newsletter delivered via email that looks very much like a web page. The reason for this is very simple � it�s created using the same code language, HTML, as a web page.

The obvious advantage of this format over text is a stylish presentation. Of course, you know I�m not one to get too hung up on style alone. This presentation has proven over and over again to deliver much greater results in terms of readership, comprehension, interest and, ultimately, sales and clients.

How Do Your Create Them?

There really are two components to an HTML email newsletter. One is the designed page and the other is distribution of the page as email. You can create the pages yourself and use a distribution service (that is what I do) or you can use one of the many all-in-one email newsletter services that use templates and distribute your email for you.

The pros of doing it yourself are that you get the most custom look possible and it is generally much less expensive. The benefit of using a service is that you don�t need to know how to create an HTML page. You simply fill in templates. For this reason the services are more expensive.

Creating an HTML newsletter is not really that difficult. (Obviously you�ve got to have something to say but for this lesson I�m concentrating on form alone.) If you already know how to create a web page and can use web page creation programs such as Microsoft FrontPage or Dreamweaver or HomeSite you are 90% home.

To create an HTML newsletter you simply create a web page and then upload the code from that page to your distribution service.

Some crucial tips:

If you already know how to create HTML pages you should be aware of some unique aspects of creating HTML to deliver via email. (If you use a service, most of these tips will be built in.)

Width � Keep the width of your newsletter, contained in a table and no more than 600 pixels wide � You want to make sure that your email shows up in the email window of the recipient

Image links � If you use images, and you probably should, make sure that you use absolute links to the images as opposed to relative links. In traditional web page design and image link may be something like �/images/bob.jpg. This is fine when you are getting the image on your server. When you send out an email the recipient needs the entire path, more like http://www.yoursite/images/bob.jpg.

How Do You Distribute Them?

I use a service called AWeber - http://www.aweber.com/?204167 and it�s the only one I can recommend. I have tried others but nobody comes close to what AWeber provides. AWeber also hates spammers so they do everything they can to make sure that their clients get their email through.

AWeber hosts my mailing list and sends my email newsletter out. Each week I upload the HTML code to my list and AWeber sends the mail out. You can buy software that can do this but once your list grows over 100 people it is far better to use a hosted solution to distribute your email.

AWeber also checks my newsletter to make sure that I haven�t inadvertently used phrases that get my email kicked to the spam filter.

Text and HTML formats

Unfortunately, HTML email is used very heavily by spammers so HTML only newsletters come with a pretty hefty spam score no matter what the content is. I find that if I load a text message along with my HTML message my email scores much lower. The text email also then is received by people who choose to disable HTML email.

I then also make it a habit of uploading my newsletter to a newsletter archive on my web site. This way those who only get the text version can visit the web site and my web site benefits from a new page of content.

Here are some turn-key solutions that might may sense for you. Constant Contact - http://www.constantcontact.com/index.jsp Cooler Email - http://www.cooleremail.com/index.ice Double Click- http://www.doubleclick.com/us/ Exact Target - http://email.exacttarget.com/ Email Labs - http://www.emaillabs.com/

Copyright 2005 John Jantsch

John Jantsch is a marketing coach and author of http://www.ReferralFlood.com and http://www.BlogLightning.com

Newsletter Advice - Multiply Your Subscriber Base by 10 Each Month

By Carl Coddington

As you know; the bigger your subscriber list, the bigger your paycheck. Imagine now, that your list of 10 in January turned into 100 in February, and 1,000 in March. What would this do to your paycheck? How nice would June be?

The great thing about the techniques you are going to learn is that once the system starts it automatically continues until you hit a million. How is this possible? The concept is simple and it is all based on a mathematical equation.

The Pyramid Concept:

I know, you all shirk at the thought of a �pyramid scheme�. Well, everybody that is except for the hundreds of thousands of people who became rich from them.

Anyway, pyramid schemes are illegal and for good reason. The concept you are about to learn is not a �scheme� just a mathematical formula. And it in no way involves getting or asking money from anyone.

Here�s the Concept:

1st month: you find 10 people to sign up for your newsletter. (That�s Easy)

2nd month: get the 10 people who signed up for your newsletter to get 10 people to sign up (Not as easy, but, you could also replace some of the people by getting 10 more people in your 2nd month)

3rd month: Ask the 100 � 200 to find 10 people to sign up for your newsletter

etc�.

Why This Concept Won�t Work:

This concept in the way I described above, although it sounds nice, is not practical. You will never be able to have your subscribers sign up 10 people for you.

So, then, how is this concept going to be enacted?

Create a contest or free promotion:

Unfortunately, I can only make this article so long before you get bored, so, I�ll give you the short version.

Here are the steps: (only 1 of the million ideas)

1. Start a �lottery� site or contest site where you give away a cash prize to the monthly winner

2. Tell the contestants that they will get one entry per every 5 people they get to sign up for the lottery.

3. All entrants will have a pre-checked opt-in for the newsletter. The only way they can win the prize is if they are signed up for the newsletter.

You can see how your subscribers will continually want to get more subscribers so they can get more tickets. It�s a win/win situation.

Summing it all Up

To some, this idea might seem crazy, trite, unoriginal, or even brilliant. I didn�t write this article for you to follow it step by step, but to get the creative juices in your brain flowing. Sometimes ideas like this will get you thinking along the right creative path.

Carl Coddington has been an Internet business entrepreneur since 1994. He has been helping thousands of people and businesses succeed on the Internet through his highly successful newsletter at http://www.promoinnovations.com Be sure to get the free E-Book "101 Killer Tips To Make $1,000's of Dollars a Week"

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

By Melvin Perry

Everyone who has been marketing online for sometime already know the value of an email list. An email list, filled with targeted subscribers who opt in, is the most valuable asset for anyone with an online business. If you are not building an email list, then you need to start building one right now.

But the problem with many people is that they do not know how to start a list building campaign. And not only do they not know how to start one, but most individuals do not even know how to accelerate the growth of their lists into the thousands within a few weeks. If everyone knew the right things to do in order to rapidly build a decent sized email list within a few weeks, we would have a lot less complainers who constantly nag about the negative results of internet marketing.

Now I decided to handle this problem by giving you 4 critical steps for explosively growing your email list in a matter of days. If you just take the time and apply the steps outlined in this article, you will most definitely build a profitable and responsive email list within a few days.

Step 1: Decide to offer an incredible product for free that is brandible

This is an important step, and probably is the most time consuming step if you are not familiar with creating products. But the whole concept is to create an ebook or software that others can freely giveaway and earn profits from at the same time. If you are able to create a valuable product that others can giveaway and earn profits from, you will be able to generate a viral monster that will cause so many people overtime to give away your product and build your list for you. This tactic has been proven over and over again and can actually build a list into the 100,000�s very quickly!

A perfect example of this viral phenomenon can be seen in the release of the Traffic Hurricane software.

http://www.workingonyourown.com/traffictool.html

The creators of the Traffic Hurricane software created something of incredible value that is needed in a majority of websites online, which was traffic. The creators literally gave away a software that was truly worth over $100 and can actually send many visitors to anyone�s website. Not only was the software free, but it was able to be brandible if you decided to become a JV partner. This brandible mechanism literally gave the creators thousands of subscribers very quickly, and a means to generate great passive income.

So we see the power of creating brandible products that individuals can give away. This one step, in my opinion, is the major key to sustaining continual rapid list growth.

Step 2: Contact Potential JV Partners To Giveaway Your Product

The second step is also crucial. You need to find individuals who are willing to distribute your brandible product to a lot of people within a short amount of time. The perfect way of doing this is by establishing joint ventures.

When looking for joint venture partners, you need to be mindful of certain things. For one, how large is their email list and is it filled with quality subscribers? What is the alexa rating of the joint venture partner�s website? Do they have a good reputation online?

The questions above will help steer you away from individuals who jump at your JV offer, yet never provide the results.. The reason why you establish joint ventures is because you want good, quick results. Therefore, do all that you can to find out about the individual before you actually partner with him.

But a good place to start contacting some well known joint venture partners is by visiting the website below:

http://www.workingonyourown.com/jvnet.html

The website above will give you a very good head start in locating partners. Try to shoot for as many joint venture partners as you can. The more partners you have, the more larger your list can potentially become.

Step 3: Plan and Set Up Everything For Your Partners

The next thing you want to do is make sure that your JV partners find it easy to giveaway your product, and check their stats to see how much income they generated.

You want to provide the JV partner with a web page that will collect the email addresses of everyone who is interested in downloading the JV partner�s brandible product. Make sure the web page has good sales copy! Remember, the better the sales copy, the more products you giveaway. The more products that are given away, the more income your partner can potentially make and the larger your list will be.

Next, you want to provide them with all the advertising resources that are needed to giveaway your free brandible product. Give them an ad that can be sent out to their newsletter. Give them a banner ad that they can use to advertise your product on their website.

Finally, you want to provide them with a means to check their sales stats. You can use a number of affiliate marketing software to do this.

Step 4: Launch Your Brandible Product

This is the easy part. Just plan for a launch date and have all of your partners advertise to their newsletters and ezines on that very same date. This can literally give you over a thousand subscribers in one night!

Just make sure you have enough bandwidth space for your hosting account in order to accommodate the huge surge of traffic hitting your website.

Now if you do exactly what I tell you to do in the steps above, you will have an email list that will:

1. Include thousands of subscribers.

2. Exponentially grow over time.

3. Passively give you thousands of dollars a month just from sending endorsements to your list.

If you are still unfamiliar about the steps above, just receive my free report that shows you step by step how to do everything I mentioned here. I even give you over 100 minutes of free online videos that will help you to build a profit pulling list building website. You can visit:

http://www.workingonyourown.com/50kreport/

Melvin Perry is an internet entrepreneur whose been marketing online since mid 2002. During his marketing journey online, he has created various ways of sending tons of targeted traffic to websites. To learn some of his methods and get over 100 minutes of free online marketing videos, visit http://www.workingonyourown.com/50kreport/

Affiliate Tip - Create a Newsletter

By Nell Taliercio

The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.

By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you can�t get them to buy the first product, you move on to something else. Sooner or later they will start buying and you will get your commission from the sale.

A newsletter is also a great relationship-building tool. Think about it, who are you more likely to buy from? A complete stranger or someone that has already provided you with great content on the subject you are interested in. You�d probably buy from someone that has given you great information already. The same goes for your visitors. To turn them into customers, allow them to get to know you, show them that you know what you are doing and provide them with good content in your newsletter. Then offer them your affiliate product.

The biggest mistake I see new affiliate marketers make when it comes to newsletters, is to try to use their personal email client (like Microsoft Outlook) to run a newsletter. It is very time consuming to manually add and remove subscribers from your list. You also run the risk of being shut down by your webhost if you send to many emails at once.

I recommend you use an autoreponder service like aweber right from the start. You will be able to create signup forms for your website. Adding and removing of subscribers is done automatically, and you can schedule messages to go out at a certain date and time.

You can use the actual autoresponder feature to your advantage by creating a series of newsletters that are not time sensitive. Each new subscriber will receive the newsletter editions you have written in sequence starting with message 1. All you have to do is add a new message each week, or month. Of course you can also send time sensitive messages � like a holiday promotion � to your entire list right away.

To encourage visitors to your site to subscribe to the newsletter, add a signup form on each page of your site. It also helps to offer them something free for subscribing. Create a report, or even an ebook related to the topic of your newsletter and use the autoreponder feature to automatically send it to them when they sign up.

Try to stay in touch with your subscriber list at least once per month; preferably twice per month or even weekly. You could see the first sales coming in within a few weeks. I encourage you to give it a try. Newsletters are one of the most powerful affiliate tools and they are easy to implement.

For more information about newsletters go to http://www.mommysplace.net and for more information about affiliate marketing go to http://www.nellnews.com.

The Best Low-Cost Marketing Tool on the Planet

By Allen Taylor

If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter at no cost and send it out once a week with minimal commitment. Nothing but your time. In most cases, you can have a newsletter that sells your business effectively in less than one hour a week. The benefits are enormous:

� Low-cost, high-value
� Customers benefit from your knowledge
� A free newsletter sent once a week is great marketing
� Delivered electronically so no stamps to lick
� It shows your customers that you really care about their needs

Let's face it. The 21st century is here to stay � at least for another 94 years. If you haven't caught the digital wave yet, then you are about 10 years behind the curve. Where will you be 10 years from now?

No matter what business you are in, you � and your highly valued clients � can benefit from a newsletter. While print copy can get costly, an electronic newsletter is a no-cost way to keep your name on everyone's lips. Whether you are a published author, a financial services consultant, a non-profit agency executive, an insurance agent, a mechanic or a member of a million other occupations out there struggling to maintain contact with an ever shifting customer base, you need all the low-cost advertising you can get.

You can write and design a newsletter in any word processing program on the market. You don't need to know any html or computer code and you can have it written, designed and mailed in a couple of hours. It doesn't need to be elaborate. Some electronic newsletters are just a couple of paragraphs and a link. Anyone can do it.

If you're not sending out a free newsletter then you are missing out on a great opportunity. I highly recommend this low-cost, high-value commitment to meeting the needs of your clients. And if you're looking to expand your business it's a tool you can't do without. Why wait for the next century to begin before you get with the times? Today is the day to communicate for tomorrow's customers.

Allen Taylor is an award-winning journalist, freelance writer and copywriter. He specializes in world-class marketing for small businesses. For more information about how to make your business shine visit http://www.taylor-and-associates.com Be sure to check out Allen's ghostwriting services and sign up for the free e-mail newsletter.